As a virtual assistant (VA), building a successful business often depends on your ability to not only deliver exceptional services but also to continuously expand your client base. While marketing and online platforms are essential for finding new clients, one of the most powerful and sustainable ways to grow your VA business is through client referrals. It’s how I’ve built my business to beyond six figures a year and you can too!

Let’s explore several strategies to help you get client referrals and take your virtual assistant business to the next level.

Provide Outstanding Service

The foundation of any successful VA referral strategy is to consistently provide exceptional service to your existing clients. When clients are happy with your work, they are more likely to recommend you to others. Go the extra mile, meet deadlines, communicate effectively, and make their lives easier by taking tasks off their plates. A satisfied client is your best advocate.

Ask for Referrals

Don’t be shy about asking your clients for referrals. After you’ve built a strong working relationship, kindly request that they recommend your services to others who might benefit from a virtual assistant. Your clients have the potential to be your raving fans and are your best source of referrals!

Need an email template for asking clients for a referral? I created this for you in my Effective Email Templates Toolbox!

Create a Referral Program

Consider establishing a referral program to incentivize your clients to refer you to others. Offer discounts on future services or a small monetary reward for each successful referral. This can motivate your existing clients to actively promote your services to their network.

Build a Strong Online Presence

Having a professional online presence is essential for attracting potential clients and making it easy for your current clients to refer you. Create a website or a portfolio showcasing your skills, services, and client testimonials. Maintain active profiles on professional social networks such as LinkedIn to expand your reach. For more tips, you can refer to my blog post here.

Network Effectively

Networking is a powerful tool for gaining client referrals. Attend virtual events, webinars, and industry-specific forums to connect with potential clients and other virtual assistants. Building relationships within your industry can lead to valuable referrals and collaborations. Hang out in Facebook groups with other virtual assistants. I’ve had a number of excellent referrals come by way of another VA.

Encourage Online Reviews and Testimonials

Positive online reviews and testimonials can greatly influence potential clients. Encourage your satisfied clients to leave reviews on platforms like Google, Yelp, or industry-specific directories. Share these reviews on your website and social media to build trust with your audience.

Stay in Touch with Past Clients

Maintain a strong connection with past clients even after completing projects. Send them occasional updates about your services, industry news, or valuable resources. Staying on their radar increases the likelihood that they’ll remember you when someone in their network needs a virtual assistant.

Offer Referral Incentives to Colleagues

Collaborate with other virtual assistants or freelancers in related fields and create a referral partnership. If a colleague specializes in a different area but has clients who need VA services, you can refer clients to each other and share the benefits of successful collaborations.

Client referrals are a powerful and sustainable way to grow your virtual assistant business. By consistently delivering outstanding service, actively seeking referrals, and implementing these strategies, you can build a robust network of satisfied clients who advocate for your services. Remember that building a successful VA business takes time, so be patient and persistent in your efforts to secure client referrals as a virtual assistant.



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