FG Funnels is digital marketing funnel software that competes with ClickFunnels, Kajabi, and more while making a promise to be “gorgeous” while simplifying the process, and boosting conversions.

I’ve been using Funnel Gorgeous Funnels, aka FG Funnels, for the last couple of years and will provide an honest and comprehensive FG Funnels review, highlighting its pros and cons, to help you decide if it’s the right tool for your business.

FG Funnels logo

But first, what is FG Funnels?

FG Funnels is a digital marketing software that is white labeled from the original software “Go High Level”.

FG stands for “Funnel Gorgeous“, a brand developed and owned by Julie Chenell and Cathy Olson.

FG Funnel Features at a snapshot

  • Funnels + Website Builder
  • Domain Hosting
  • Course Building + Hosting
  • Membership Hosting + Portal
  • Pay-As-You-Go Texting and Email
  • CRM Pipelines, Triggers and Automations
  • Appointment Scheduler
  • Integration with FB Messenger and Instagram DMs
  • Live Office Hours
  • Support Email + Live Chat
  • Facebook Group for Users only
  • Entire Library of Training


With FG Funnels, I can craft dynamic sales funnels complete with order forms, payment processing, order bumps, upsells, and more. Whether the goal is actual sales or simply encouraging customers to subscribe via email, all of this is achievable through the platform. These funnels seamlessly connect with your website and can be seamlessly integrated into your social media campaigns. Moreover, they offer direct compatibility with payment tools like Stripe and PayPal.

Website Pages and Blogs:

Initially, I designed my primary website using WordPress before utilizing FG Funnels in my business. In hindsight, I’ve come to realize that I could have employed FG Funnels for my website creation, all under the same FG Funnels pricing structure. Nevertheless, FG Funnels still simplifies the process of integrating all other components into my existing website. You can also simply use FG Funnels for domain hosting.

Course Creation & Building:

From the inception of creating a course, bundling offers, setting prices, and more, FG Funnels serves as an all-in-one platform for publishing and selling courses. The process is remarkably straightforward, resulting in courses that boast, ahem, gorgeous aesthetics.

CRM Pipelines, Triggers and Automations:

With FG Funnels, I can efficiently manage and transition my contacts into new pipelines and opportunities at my discretion. I can categorize these contacts, ensuring a personalized and highly organized structure that aligns with my preferences.

Pay-As-You-Go Texting and Email:

FG Funnels effortlessly accommodates the integration of text marketing tools for your business. Whether through workflow automation or other areas, you can conveniently compose your text messages right from the FG Funnels portal. (I will say I haven’t used this personally).

Calendar Management + Scheduling:

You and your current and potential clients and colleagues can automatically schedule, reschedule, and add meetings to your calendar. FG Funnels even offers the option to create team calendars and reminders, ensuring that you’ll stay effortlessly organized.

Email List Management:

For an additional fee, you can purchase enhanced email list building, which comes at a reasonable $20 per month.

Nevertheless, in the standard FG Funnels subscription, you can comfortably create email templates without any hassle or extra fees.

Workflow Automations:

The platform empowers me to establish both simple and intricate automation sequences. The FG Funnels team provides FG Funnels University, a portal of informative walkthrough videos.

They FG Funnels Support Team is highly responsive to email and they also offer live support sessions multiple days of the week. You can bring all of your questions and get them answered on the spot or listen in to the live calls as they may provide solutions you find helpful in your business as well.


Who Is FG Funnels For?

FG Funnels is ideal for marketers, entrepreneurs, and business owners seeking to craft visually captivating, high-converting funnels without the complexities of coding. It’s a solution that simplifies the funnel-building process.

This platform is equally well-suited for small businesses lacking dedicated marketing teams or the resources, time, and budget to integrate various software tools.

FG Funnels serves as a versatile replacement for:

  • Membership software such as Teachable or Thinkific.
  • Video hosting services such as Vimeo or Wistia.
  • Web hosting and website building services like WordPress or Wix.
  • Affiliate Marketing software such as FirstPromotor
  • Funnel-building software such as ClickFunnels or Kajabi
  • Email Marketing software such as ConvertKit or Mailerlite
  • Calendar Scheduler software such as Calendly or Acuity Scheduling

FG Funnels all-in-one online business tool

PS – When you sign up under my affiliate link, I can also give you a coupon for my FG Funnels Bundle which unlocks the courses, extra templates, and more.
Once you’ve signed up, send me your order confirmation via email and I’ll send you access to the bundle!

Pros of FG Funnels

Gorgeous Templates

FG Funnels offers a wide range of professionally designed templates for various industries and purposes. Whether you need a sales funnel for e-commerce, lead generation, or webinars, you’ll find a template that fits your needs. Many of their competitors offer templates as well, but the design behind these templates are, well, simply gorgeous.

Every sales funnel template includes design assets, tutorials, and support from the design team. You can preview the designs here.

Here are a few examples of the Funnel Templates types offered:

  • SLO Funnel
  • Webinar Funnel Template
  • Website Templates
  • Lead Magnet Funnel
  • Application Funnel
  • Challenge Funnel

All of the templates can be easily customized to any type of funnel or website page thanks to the flexibility of their drag-and-drop funnel-building platform. They often offer new funnels to the collection!

Unlimited Access

Subscribing to FG Funnels provides you access to “unlimited” access to all of the below:

  • Unlimited funnels
  • Unlimited membership sites
  • Unlimited email marketing
  • Unlimited texting
  • Unlimited domains
  • Unlimited sub-users

When comparing FG Funnels pricing to a similar plan offered by HighLevel, it is evident that FG Funnels offers a cost-effective solution. HighLevel’s equivalent Agency plan, which includes unlimited sub-accounts, typically costs $297 per month, making FG Funnels a more budget-friendly option.


User-Friendly Interface

FG Funnels prides itself on its user-friendly interface. Even if you’re not a tech-savvy person, you can quickly get the hang of the menus and interface. The drag-and-drop funnel builder makes creating and customizing funnels a breeze, and the intuitive design ensures you won’t be left scratching your head.

Test drive the demo for a closer look at how they look and feel.

FG Funnels dashboard example


Integration Options

Integrating FG Funnels with other essential tools is easy, thanks to its robust integration capabilities. It supports popular email marketing platforms, payment gateways, and CRM systems, allowing you to streamline your workflow and automate your marketing efforts. It also easily integrates with Stripe and Shopify.

Split Testing

A/B testing is crucial for optimizing your funnels, and FG Funnels offers a built-in split testing feature. You can test different elements of your funnel to determine what works best for your audience and maximize your conversions.

Analytics and Tracking

The software provides in-depth analytics and tracking features that allow you to monitor the performance of your funnels. You can track visitor behavior, conversion rates, and other key metrics, helping you make data-driven decisions to improve your marketing strategies.

Tons of Support with FG Funnels University

The support game at FG Funnels is strong. They offer a live 1-hour Design Support Call 5 days per week. They also offer a live chat feature and very responsive email support. They also have a blog that they update weekly that includes changes, improvements, and updates to the software.

They have a training library named FGF University that is an incredible resource to lean on as you familiarize yourself with the software.

They also have a user-only FG Funnels Facebook Community where you can ask for help, search the forum, and connect with other users. It’s also a great place for feedback on both the product and feedback on your own funnels and how you’re using them. Julie is also very active in the community, which I think is an immense value-add in itself.


FG Funnels pricing as of September 2023 is $129/month. If you’re using FG Funnels for all of its capabilities, it cuts down on the number of apps you need to run your business, making it more cost-effective. It is also very much in line with the pricing of their competitors.


FG Funnels compared to competitors

Cons of FG Funnels

Learning Curve

Despite its user-friendly interface, FG Funnels might still have a bit of a learning curve for beginners who are new to funnel building. It might take some time to harness the software’s capabilities fully.

As someone who has literally grown up with the internet and earns a full-time income online, I was still brand new to this level of funnel-building software. It does take time and a little trial and error, but the value far outweighs the learning curve.

There is also a “lingo” that comes with the funnel-building world, and without it, you can easily get lost in the mix of things if you don’t fully understand the acronyms and how they all link together.

It is a powerful tool for businesses looking to create and optimize sales funnels. Its user-friendly interface, template variety, integration options, split testing, and analytics features make it a competitive player in the market.

Ultimately, whether FG Funnels is the right choice for your business depends on your specific needs and budget. We recommend taking advantage of the free trial to explore its capabilities and see if it aligns with your marketing goals. Remember that no tool is perfect, so it’s essential to weigh the pros and cons to make an informed decision about whether FG Funnels is the right fit for your business.